Of course Halperin has done perhaps more than anyone else in the news media to encourage the view that "what it takes" is all that matters.
...case in point, his obsession with Karl Rove who was featured prominently on The Page today. Or perhaps the current "POW!!!BAM!!!BOP!!!" headline. Or perhaps even the Drudge-like structure of The Page which is even more annoyingly scattered, with stories being moved around throughout the day to make room for giant type face, red and green headlines that trumpet the daily back-and-forth attack and response from the campaigns.
...more on Halperin's column here and here and here.